Signage Mistakes You Need to Avoid Making

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A great sign can help customers grasp your sales message and draw them in. When you get your signs wrong, though, they're likely to turn away and head elsewhere. Signage is especially important when you're operating at busy events, such as trade shows and festivals. If you want to attract customers, here are some signage mistakes you need to avoid making.

Information Overload

Most customers already know what they want when they're looking for a product or service. The aim of your sign is to make it clear to them that you have what they need. When faced with too much information, customers are likely to head elsewhere and look for a simpler option. Consider what your marketing message is and then condense it into a fundamental form. Make it short enough to captivate someone and encourage them to walk into your business. From there, a combination of your products and helpful staff can help to close a sale.

Lettering Issues

Lettering issues can come in many forms and it's important that you avoid them all. First, it's tempting to head toward a font that looks fancy. Although a font may look pretty as you observe it for a few moments, it may be too elaborate to capture the attention of someone who is walking past a sign quickly. Second, lettering that's too small is likely to result in frustration. Again, using a walking customer as an example, they may be on a frantic hunt for something that's clear. Those types of customers won't pause to decipher lettering that's too small. Finally, uneven lettering can ruin your image altogether. It looks unprofessional. Fortunately, using the right signage supplier can help you overcome all your lettering woes.

Bad Materials

Whether or not a material is bad depends on where you're placing your sign. For example, a sign that performs well outside a shop may fail at a trade show where bright lights shine onto it. Why? Because the material is reflective and too much light can hide its astonishing design, thus preventing customers from seeing it. Similarly, a material that's hardy enough for indoor use could soon start to fade under the power of the sun. Your sign supplier can direct you toward the type of material that works well in the setting you'll use it in. They'll ensure you benefit from a sign that lasts and that's easy to see.

Finally, don't forget to identify where the best place for your commercial signage is. When you go to the effort of investing in a sign, you have to erect it in the right place for it to have a maximum impact. 

For more info, contact a local sign supplier. 

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8 November 2022