Why Car Wrapping Is a Popular Method of Advertising for Many of Today's Businesses


Due to ever-increasing competition on the business landscape, today's marketers need to be more aggressive than ever before. One of the creative ways of advertising a company and its products is car wrapping. 

Car wrapping involves covering a car with large sheets of printed, self-adhesive vinyl so as to change the exterior appearance of the vehicle. It is a popular method of advertising for businesses with sizeable fleets due to the many essential perks that it can provide.

Here's a rundown of some points explaining why car wrapping is a great way to inform your target customers about your company and your products or services:

It is a cost-efficient option

Businesses are constantly looking for effective ways of marketing their products and/or services, but high costs of advertising on radio, television, billboards, and other media platforms is always standing in their way. Car wrapping is a relatively inexpensive way to advertise. The sheet vinyl used to cover cars is relatively cheap to buy, just like many other vinyl products. The best part is that once applied, car wrapping does not attract any additional costs down the road, as with many other types of advertising media.

It is a nice way to revamp your fleet

Your fleet helps transport company staff and products wherever they are needed, but they can do much more than just that. With car wraps, your fleet will not just serve as a means of transport but also a key marketing tool by being donned in your company colours and logo. This way, you will be able to kill two birds with one stone — give your fleet a nice look and make your business known to potential customers wherever your cars go. 

It protects your cars' body finish

As car wrapping is applied onto a car's existing exterior paint finish, it adds an extra layer of protection to your cars' finish. By taking most of the beating intended for the paint coating, the car wrap vinyl extends the lifespan of car exterior paint finishes. 

It can be easily removed

Upon reaching the end of its useful life or when the need arises, car wrap vinyl can be easily removed from the exterior surface of a car. All that's required to get the job done correctly is a heat gun (or some other preferable heat source), some experience and plenty of patience.

If you think that car wrapping is worth trying, you should consult a reputable car wrapping and signage company that specialises in corporate branding. 


15 June 2017

Signs that Promote Natural Wellness and Holistic Designs

Hello, my name is Melissa. As a former branding consultant and designer, I know a lot about creating images and signs for companies. I also know that you cannot just read generic advice and get ahead. Someone in the natural healthcare field, for example, needs to use different colours, shapes and designs than someone in another field. If you want to know which colours, designs, styles and graphics relate most effectively to the natural health care field, you have come to the right place. I am going to include tips, advice, analysis, facts, colour guides and more on designing signs for natural companies. Welcome and enjoy!