If you operate or plan on starting your own business, signage is an important factor to consider. A creative and attractive sign can boost your business to stand out from the rest by gaining competitive advantage as well as sustaining it. Most customers are more likely to buy from a business they have already interacted with or heard about. Therefore, it is important to understand some factors involving signage use and its relevance as it relates to business:
The Signage Types
Exterior signage can either be mounted on the building or the ground. Signs mounted on buildings are well attached to the place of your business. They may be useful in specific areas where foot traffic is consistent, like shopping areas in town. In this case, regular flow of foot traffic in downtown shopping areas will capture a wide range of customers as a marketing strategy. Signs that are mounted on the ground, on the other hand, can be used in various sizes and shapes. They can be typically mounted near roads to capture and attract the people passing and motorists. When using this type of signage, make sure to include detailed information to help potential customers get the whole idea of your business.
The Functions
Using signs for your business will actively serve as a silent salesperson. Exterior signs will communicate to the clients on the outside and clearly differentiate the business from others. Interior signs, on the other hand, will help customers to locate the business merchandise which can easily stimulate impulse buying. They serve as a primary link between the business and its consumers.
Signs can serve as an essential component of the overall marketing strategy of your upcoming business. With a sign that contains your business logo, you will help reinforce its existing brand. In addition, signs can also be used to draw attention to the business promotions in order to convey information to customers. They are visible the whole day which makes it more effective due to the continuous service.
Signs serve as a cost-effective measure for businesses that are coming up with limited marketing funds. It will help you get your business in motion to the point where you can finally develop effective marketing structures.
Finally, signage use is an effective measure for off-premises use. For instance, its flexibility allows mobile advertisement by using magnetic signs that can be placed on one side of your vehicle. You can also pay other motorists to offer an additional reach.
Share3 June 2017
Hello, my name is Melissa. As a former branding consultant and designer, I know a lot about creating images and signs for companies. I also know that you cannot just read generic advice and get ahead. Someone in the natural healthcare field, for example, needs to use different colours, shapes and designs than someone in another field. If you want to know which colours, designs, styles and graphics relate most effectively to the natural health care field, you have come to the right place. I am going to include tips, advice, analysis, facts, colour guides and more on designing signs for natural companies. Welcome and enjoy!